There’s been a lot of raucous lately surrounding this article from the New York Times which states that K-Cup Coffee is way more expensive per pound than, say, a bag of artisanal coffee.
The claim is that a pound of coffee from Keurig K-Cups would cost roughly $51 per pound…and while mathematically that makes sense, that is looking at coffee through the lens of “by the pound” drinkers.
Consider this, in the last year alone, over 4 billion cups of Starbucks coffee were consumed. Also consider that most people who go to Starbucks are paying upwards of $4 per cup of the black stuff. And continue to consider that a cup of coffee from a single k-cup is roughly 60 cents per cup!
(You could drink the Starbucks k-cup and save BIG)
Granted, a single k-cup is usually not a foofy beverage with chocolate chips, caramel drizzle, whipped topping, and a logo’d cup for nothing more than bragging rights—but the point is this: We live in a world where people want the convenience of a single cup of coffee, and there is a price for that. K-Cups come in some really great varieties, and at 60 cents per cup, it makes a lot more sense than spending 99 cents at the gas station for really gross coffee, or $4 for a frozen beverage that sort of resembles coffee if you squint hard enough.
Don’t believe the hype! As always, Alpine Valley offers the cheapest k-cups on the net with quantity discounts, free shipping levels, and sales all the time!